Msika wazinthu zogula zinthu ku China womwe ukuyenda mwachangu wachira, ndipo malonda abwerera m'mikhalidwe yomwe idalipo kale.

M'mawa wa June 29, Bain & Company ndi Kantar Worldpanel pamodzi adatulutsa "China Shopper Report" kwa zaka khumi zotsatizana.Pakafukufuku waposachedwa wa “2021 China Shopper Report Series One”, mbali zonse ziwiri zikukhulupirira kuti msika wazinthu zogula zinthu ku China womwe ukuyenda mwachangu wabwerera ku mliri womwe udalipo kale, ndipo malonda mgawo loyamba la chaka chino akwera ndi 1.6% poyerekeza ndi zomwezi. mu 2019, ndikuwonetsa kuchira pang'ono.
Komabe, mliriwu wakhudza kwambiri momwe amadyera aku China m'magulu osiyanasiyana, ndipo wasintha kwambiri momwe amadyera.Choncho, ngakhale kuti magulu ena abwereranso ku chitukuko chisanachitike mliri, zotsatira za magulu ena zingakhale zokhalitsa komanso mpaka kumapeto kwa chaka chino.
Kukula kwa kafukufuku wa lipotili makamaka kumakhudza magawo anayi akuluakulu ogulitsa, kuphatikiza zakudya zopakidwa, zakumwa, chisamaliro chamunthu komanso chisamaliro chanyumba.Kafukufuku akuwonetsa kuti pambuyo pa kuchepa kwa gawo loyamba, ndalama za FMCG zidawonjezekanso m'gawo lachiwiri, ndipo zomwe zikuchitika m'magulu a zakudya ndi zakumwa, magulu a chisamaliro chaumwini ndi apakhomo adagwirizana pang'onopang'ono.Pofika kumapeto kwa 2020, ngakhale mitengo yogulitsa yatsika ndi 1.1%, motsogozedwa ndi kukula kwa malonda, msika waku China wogula zinthu zomwe zikuyenda mwachangu udzapezabe kukula kwa 0.5% pakugulitsa kwazaka zonse mu 2020.
Makamaka, ngakhale mitengo yazakumwa ndi zakudya zopakidwa zonse zidatsika chaka chatha, kugulitsa zakudya zomwe zidapakedwa kwakula motsutsana ndi zomwe zikuchitika, makamaka chifukwa ogula akuda nkhawa ndi kusowa kwa chakudya komanso kusunga zakudya zambiri zosawonongeka.Pamene chidziwitso cha zaumoyo cha anthu chikuwonjezeka, kufunikira kwa ogula ndi kugula zinthu za unamwino kukukulirakulira, ndipo malonda a chisamaliro chaumwini ndi kunyumba akuwonjezeka.Pakati pawo, ntchito ya chisamaliro chapakhomo ndi yopambana kwambiri, ndi chiwerengero cha kukula kwa chaka cha 7.7%, chomwe ndi gulu lokhalo lomwe likukwera mitengo m'magulu anayi akuluakulu ogulitsa katundu.
Pankhani ya mayendedwe, lipotilo likuwonetsa kuti malonda a e-commerce akwera ndi 31% mu 2020, yomwe ndi njira yokhayo yomwe ikukula mwachangu.Mwa iwo, ma e-commerce akuwulutsa pompopompo achulukitsa kuwirikiza kawiri, ndipo zovala, zinthu zosamalira khungu ndi zakudya zomwe zili m'matumba zili patsogolo.Kuphatikiza apo, momwe ogula ambiri amawonongera kunyumba, njira za O2O zakhala zikufunidwa, ndipo kugulitsa kwakwera kwambiri kuposa 50%.Zogulitsa zopanda intaneti, malo ogulitsira ndi njira yokhayo yomwe imakhala yokhazikika, ndipo abwereranso ku milingo ya mliri usanachitike.
Ndizofunikira kudziwa kuti mliriwu wabweretsanso njira ina yayikulu yatsopano: kugula kwamagulu ammudzi, ndiko kuti, nsanja yapaintaneti imagwiritsa ntchito njira yogulitsira + yodzitengera yokha kuti ipeze ndikusunga ogula mothandizidwa ndi "mtsogoleri wa anthu".M'chigawo choyamba cha chaka chino, chiwerengero cha kulowa kwa chitsanzo chatsopanochi chinafika pa 27%, ndipo nsanja zazikulu zapaintaneti zagulitsa malonda a anthu ammudzi kuti alimbikitse kugwirizana ndi ogula.
Kuti timvetsetse momwe mliriwu udakhudzidwira pakugulitsa kwa FMCG ku China, lipotilo lidafaniziranso gawo loyamba la chaka chino ndi nthawi yomweyi mu 2019 mliri usanachitike.Nthawi zambiri, msika waku China wogula zinthu womwe ukuyenda mwachangu wayamba kuchira, ndipo kukula kwamtsogolo kungayembekezeredwe.
Zambiri zikuwonetsa kuti chifukwa chakuchira pang'onopang'ono komanso kukula pang'onopang'ono kwa ndalama za FMCG, malonda aku China aku FMCG mgawo loyamba la chaka chino adakwera ndi 1.6% poyerekeza ndi nthawi yomweyi mu 2019, yomwe inali yotsika kuposa 3% mu 2019 poyerekeza. ndi nthawi yomweyi mu 2018. Ngakhale kuti mtengo wogulitsa unatsika ndi 1%, kuyambiranso kwa maulendo ogula zinthu kunalimbikitsa kukula kwa malonda ndipo kunakhala chinthu chachikulu chomwe chikuyendetsa kukula kwa malonda.Panthawi imodzimodziyo, ndikuwongolera bwino kwa mliri ku China, zakudya ndi zakumwa, magulu a chisamaliro chaumwini ndi apakhomo abwereranso ku "kukula kwachangu".